Netflix recently ended its original ad-free plan in the US and UK

If you have already subscribed to the Basic plan, you can keep the subscription until you cancel it or change the plan. But if you were looking to downgrade your Netflix subscription to a cheaper ad-free plan, you’re out of luck. With this change, Netflix now only offers a $6.99 (£4.99)/month ad-supported tier, a $15.49 (£10.99)/month Standard plan, and a $19.99 (£15.99)/month Premium plan.

The $9.99/month Basic tier serves as a middle ground between Netflix’s more expensive ad-free tiers and its ad-supported plans, allowing you to stream in HD on only one device at a time. Netflix spokeswoman Kumiko Hidaka confirmed the planned removal in a statement. ledgeadding that the service has a “starting price of $6.99 in the US and £4.99 in the UK, which is lower than the competition.”

Unfortunately, Netflix’s original plan was written off when it was quietly pulled in Canada. In the US and UK, Netflix also began hiding the Basic plan when new users signed up to the platform, requiring them to click a “see all plans” button for it to appear as an option alongside the other plans. . The Basic plan does not allow you to add an additional member to your account as part of your pay sharing policy.

Netflix is ​​set to report its earnings this afternoon, so we probably won’t have to wait long to hear more about this decision.

Update July 19th, 9:28AM ET: Updated to add a statement from a Netflix spokesperson.