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Samsung has built its latest foldables, which will be unveiled at Unpacked on July 26, to be thinner, lighter and more durable than previous generations, the company’s mobile boss said in an editorial on Tuesday.
In an editorial titled Unpacking the Designs and Innovation Inspired by You, TM Roh, president and head of Samsung’s Mobile Experience (MX) business, explains how its upcoming foldables, which could be called the Galaxy Z Fold 5 and Galaxy Z Flip 5, Will be lighter than generations, as well as hint at a new Galaxy Tab and wearables being unveiled in Seoul later this month.
Describing Samsung’s design philosophy as guided by three identities __essential, innovative and harmonious__, Roh said its foldable smartphones exemplify this.
“The minimalist, sleek-looking housing featured hinge functionality emphasizes our commitment and the inherent beauty of essential design,” said the president.
“A millimeter difference in the thickness of a device may not sound like a big change, but every gram and millimeter in a foldable device requires an engineering breakthrough,” he said, “and that’s why we’ve developed our latest Innovated to make foldables thinner.” And while being lighter, it’s more durable than our previous generations.”
Roh also said: “Samsung Galaxy Tab and wearables have been designed in the same spirit,” hinting that new products in these categories may also be on the way to be unveiled and an enhanced Galaxy ecosystem experience.
The Samsung president also emphasized the company’s sustainability efforts. “Samsung Galaxy devices are designed with sustainability in mind, because even small actions contribute to big impacts – like protecting our planet.”
The South Korean tech giant has previously used recycled plastic and fishnet as materials for its smartphones and is expected to share similar efforts on its latest products.
Meanwhile, Samsung’s Unpacked event will be held on July 26 at KOX, one of South Korea’s largest convention and exhibition centers in Seoul’s Gangnam district. This program will also be live streamed. samsung.comSamsung Newsroom, and Samsung’s YouTube channel, will start at 8 p.m. KST / 7 a.m. ET / 4 a.m. PT / 12 p.m. BST.
