It’s Spotify’s turn to raise prices

Spotify Premium is getting price hike in the US after 12 years. Membership will now cost $10.99 per month, The company announced today, Spotify has charged $9.99 for its Premium subscription since it launched in the US in 2011. “To enable us to continue to innovate, we are making changes to our premium pricing in several markets around the world,” the company wrote in a post announcing the increase. “These updates will help us continue to provide value to fans and artists on our platform.”

In addition to the price increase for a single Premium subscription, the cost of Duo will increase from $12.99 to $14.99, the cost of Family will increase from $15.99 to $16.99, and the cost of Student will increase from $4.99 to $5.99. According to a frequently asked questionExisting customers will get a grace period of one month before the new price is implemented.

Spotify’s increase isn’t entirely unexpected, given that every other major music streaming service has announced similar price hikes in recent months. Apple took first place last October, Amazon followed in January this year, and Tidal and YouTube Music Premium both announced hikes this month. The basic price change was the same in each case, with the cost of a standard individual monthly subscription increasing by $1, from $9.99 to $10.99.

Spotify CEO Daniel Ek previously hinted at a price increase during an April earnings call, when he said that the company “ready to raise prices, wall street journal It was previously reported that Spotify would announce its price hike this week.

Although the price of Spotify’s premium plan has remained stable for over a decade, that hasn’t been the case with its other subscription tiers. For example, in 2021, the company raised the price of its Family subscription from $14.99 to $15.99 in the US, while in the UK and some European counties it raised the prices of its Family plan as well as its Student and two-person Duo plans.

Below is the full list of countries that will see a price increase as part of today’s announcement:

Andorra, Albania, Argentina, Austria, Australia, Bosnia and Herzegovina, Belgium, Bulgaria, Brazil, Canada, Chile, Colombia, Costa Rica, Cyprus, Denmark, Ecuador, Estonia, Spain, Finland, France, United Kingdom, Greece, Guatemala, Hong Kong, Croatia, Indonesia, Ireland, Israel, Iceland, Italy, Lithuania, Luxembourg, Latvia, Monaco, Montenegro, North Macedonia, Malta, Mexico, Netherlands, Norway, New Zealand, Peru, Portugal, Serbia, Sweden, Singapore, Slovenia, Slovakia, San Marino, Thailand, Turkey, United States, Kosovo.