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Nearly every big tech company has tried to enter the burgeoning generative AI race, so it was only a matter of time before Amazon decided to get in on the action.
According to new job listings posted and spotted by Amazon BloombergThe company is hiring for various positions, including a senior software development engineer, who will work on “reimagining Amazon Search with an interactive conversational experience.”
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These experiences are meant to help customers make purchasing decisions. job advertisements, such as this Senior Applied Scientist Listingexplains that the new Amazon search will use AI to help customers answer product questions, compare and suggest products, and more.
The job listing highlights Amazon’s desire to roll out these features as quickly as possible.
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“We are immediately seeking the best and brightest across Amazon to help us realize and deliver on this vision for our customers,” Amazon said in the listing.
This is not the first example of AI chatbots being used for business purposes through search.
In late March Microsoft, which has made strides in the AI race with its own AI chatbot at Bing, announced it would include ads and product suggestions in its chatbot’s responses.
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Last week at Google I/O, Google revealed that it plans to revamp its search engine by incorporating AI into a new Search Generative Experience (SGE), which will help users make better-informed purchasing decisions. There are also features to help.
For example, when searching for which product to buy, Search Snapshot will show users a series of items presented in a table that compares the products’ features, prices, reviews, etc.
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Not only can the use of AI help users find what they need quickly, but it can also provide companies with an attractive opportunity to increase revenue through better suggestions and increased purchases.
