Twitter’s rebranding as X could be happening really soon

Last night around 12 a.m. ET, Twitter owner Elon Musk began tweeting — and did so for hours — about Twitter rebranding to X, the one-syllable name he’s used over and over again in company and product names forever. it started with a do It then added, “Soon we will be saying goodbye to the Twitter brand, and gradually to all the birds.” second tweet He added, “If a cool X logo is posted tonight, we’ll go live to the world tomorrow.”

Musk then pointed to the change among other posts and replies over the next several hours, tweeting things like “Deus Ex,” Or to answer Other users are talking about it. At one point, he joined a twitter space session “Nobody talks until we call Elon Musk” and sat quietly for nearly an hour before unmuting and confirming that he would change the Twitter logo tomorrow, saying, “We’re cutting the Twitter logo off the building with a blowtorch.”

Everything Musk has touched over the past two-plus decades bears the letter “X”. Paypal was originally named X.com; It is named after his SpaceX company; It is named after the Tesla SUV; And he has said he wants to turn Twitter into “X, the Everything App”. Maybe that’s what he’ll do with the X.com domain name he bought from PayPal back in 2017.

Ultimately rebranding the site will be the clearest announcement yet that it is no longer the same social network it was before Musk bought it last year. But it’s far from the only change in the Musk era of Twitter.

We’ve contacted Twitter for comment. An auto reply said, “We will get back to you shortly.”